Ask.com provding more personalized user experience

January 12, 2011 - Ask Jeeves has been working on improving the quality of users’ experience on Ask.com and improve the relevance and usefulness of answers produced. This week they began rolling out the ability for users to personalize their Q&A experience via their "Browse by Interests" tab.

Once users create a profile, Ask.com will automatically root out questions and answers related to those topics and showcase them within the My Interests tab in the Browse Q&A section. Users also have the option of allowing Ask.com to gather data from Facebook or Linked to further personalize the My Interests tab.

This personalized experience is part of Ask's larger Q&A vision. They state that if the answer already exists on the Web and can be provided in milliseconds, they should provide it. Next, if users do indeed need a person to answer their question, Ask.com should optimize the chances of you getting a high quality answer as quickly and as easily as possible - plus make it fun to ask subsequent questions. This entails intelligent routing so that questions are delievered to the most qualified people to answer it first.

Providing the ability for users to follow people who have consistently provide highly relevant questions and answers on Ask.com also helps users to customize their experience. And now, Ask is giving users the ability to filter their experience to reflect the questions and answers most pertinent to their life.