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Local Business Listings on the "Big Three" Search Engines
With the ever increasing emphasis of local search and its integration in search engine results pages, having a local listing for your business on the "Big Three"search engines is a fundamental necessity.
Google Places Local Business Listings
Google Places local business directory listings are completely free and aside from entering basic business information, Google Places also provides the option to add photos and descriptions and now the ability to add coupons and real-time updates to Place Pages local business listings. All Google Places local business submissions require verification by phone or postcard and this is the most daunting part of the local listing process.
Google Places local account holders can view dashboard statistics compiled for the past 30 days that include the number of impressions, or the number of times your local business directory listings was displayed.
Tags do not affect Google local or organic search result rankings; they just add more information to a Google Places local listing when it appears in either local/maps or organic search results.
But when a Google Places local listing appears in Google local/maps results, and especially in 7-Pack listing/Local Box above Google organic search results - Tags draw more attention to the business in question and increase its overall visibility in both local and organic Google search results. And it all became even more important after Google introduced so called "Place Search" in October 2010.
Yahoo Local Business Directory
Bing Local Business Listings