INKTOMI
- THE RISING STAR IN THE SEARCH ENGINE WARS
Up to now optimizing for Google was the only way to
go for many webmasters, but as we've seen with Google's last round
of updates the reliance on solely one search engine to bring qualified
traffic is a bad strategy.
There's no doubt in our mind that Google will continue
to dominate as a heavy-weight in the search engine arena for 2004,
but Inktomi is a hefty contender not to be taken mildly. If your
site's not listed in Inktomi -in addition to Google- you may as
well consider it non-existent. Why? Google will still retain a
decent percentage of search traffic even after Yahoo officially
stops showing Google results...in favor of it's own technology,
which is brought to you by Inktomi. Thus, visiblity in both Google
and Inktomi is a must and optimizing for Inktomi can no longer
be overlooked! (In case you didn't know, Yahoo announced it's
dumping Google in favor of its own search results and has a deal
to deliver Inktomi results to MSN as well. Read
the news update here.)
Submitting Your Site to Inktomi
There are several options for submitting your site
to Inktomi's index and partner sites:
1. Pay For Inclusion: if you want
to ensure your pages get into Inktomi, this is the way to go.
The big benefit of paying for inclusion is that you are ensured
that your pages will get refreshed every 48 hours. So, any changes
that you make will be reflected within 48 hours of being uploaded,
versus playing a waiting game as done with other engines as to
when pages will be updated.
Go to one of the following Inktomi partners to submit
your site: Positiontech.com or Ineedhits.com
Currently, the pricing for paid inclusion is $39 for
the first URL and $25 for each url thereafter. If you can afford
to submit more than one page by all means do so!
2. Submit directly to Inktomi for free:
we do not suggest doing this because it tends to be unreliable
with no guarantees of inclusion. Sure, you can't beat the price
because it's free and if your budget is tight this may be the
way to go, but this should only be a temporary option until you
can pay for a more reliable method of inclusion.
3. Get crawled by Inktomi:
the most effective method of getting your site crawled
by Inktomi is to get a link from a site that is among "Inktomi
Best of the Web" (also known as the BOW index). |