Background:
For over 40 years, Carlin Horticultural Supplies has been serving the growing needs of commercial greenhouses, nurseries, landscapers and home growers with quality fine home & commercial gardening products from the best manufacturers worldwide.
We've been fortunate to work with Carlin Sales Corporation on several Website Analysis, Web Development and Organic Search Marketing projects.

Need

Carlin Sales first came to us for a Website Analysis Report concerning their PPC campaign. They've contacted us again concerning their Catalog Usability Evaluation.

After switching over to another catalog solution, Carlin Sales turned to us again for a Website Analysis Report, Website Development, and Organic Search Marketing Campaign.

Their website had not been updated for years, and their catalog solution was neither user nor search engine friendly - resulting in insufficient organic search engine visibility and therefore traffic.

Solution

After the in-depth website analysis report, Distinctia implemented holistic website design & development solution for Carlin Sales, spreading the new approach over to their existing catalog solution, while improving its structure, categorization, navigation and overall usability.

Along with user & search friendly layout and relevant, engaging website content development, Distinctia custom-designed comprehensive organic search engine optimization campaign for our client, based on the major search engine guidelines.

Results

Within six months of launching their new web site, Carlin Sales experienced a substantial rise in organic search visibility, qualified traffic & brand awareness, coupled with increased conversion to actual leads and sales, and a significantly improved ROI.