Throughout the greater Chicago area, Illinois, and nationwide, Lynch Chicago is the leading provider of new and used tow trucks, rollback carriers, and heavy duty wreckers for sale.

Need

Create a new website for Lynch Chicago, a new subsidiary of Lynch Truck Center. The initial design concept followed closely to the design of Lynch Truck Center but was later changed to give Lynch Chicago it's own unique look. Having poor organic search visibility and very little qualified traffic, Distinctia's primary goal was to increase rankings and traffic for targeted keyword phrases.

Solution

The key to improving Lynch Chicago's search visibility began with a thorough keyword analysis followed by a Local search listings and citations analysis. Distinctia conducted both analyses and based optimization efforts on the results of the in-depth analyses.

Results

Within three weeks of launching the optimized website, Lynch Chicago's organic rankings improved, resulting in a 23.72% increase in website traffic. This was considerable progress for a website that was stagnant for over five years.

After analyzing and correcting local listings across the major local search engines and listings, Lynch Chicago has consistency in all maps, citations and references.

Over the past year, the ongoing challenge has been to further increase rankings and traffic with minimal interventions. Through a strategic process of website analysis, updates and continual monitoring, Distinctia's team of professionals had succeeded in yielding an upward trend in traffic for Lynch Chicago for targeted keyword phrases with substantial competition.