DEVELOPING SUCCESSFUL ONLINE CATALOGS

Online catalogs are an important means of advertising products in an easy to use, well-organized fashion. Whether your catalog is strictly informational or includes a shopping cart, the success of any catalog weighs heavily on its quality.

While there are countless ecommerce solutions available, it takes careful planning up-front to ensure the resulting catalog is effective. This involves:

• carefully planning the Category and Subcategory organization
• providing easy to navigation
• a clean design
• well-written descriptions that are written with your customers in mind! Make these well-crafted and informative.
• Integrating testimonials and customer reviews are powerful forms of conversion!

Developing a search friendly online catalog that will achieve high ranking strictly through technical development is a myth. The search engines -Google in particular- can index dynamic pages, whether they are dynamic by their file name or rewritten to look like a static page. Getting a page indexed, however, is merely a precursor to getting the page ranked, which only happens if the page is deemed relevant. There aren't any magic technical tricks that can override the basic fundamental necessity of quality, informative, relevant content.

For more information on our online integrated e-commerce business solutions, please contact us at info@distinctia.com or call 262-758-2117.