Triathlon Communications Group works with national corporations like Bombardier Motor Corporation of America to develop customized marketing and promotional materials. Often times these customized programs include Web-based initiatives and the need for Triathlon to partner with a strategic web development and marketing firm to facilitate, design and maintain such initiatives.

Need

Having worked with Triathlon on a project for a mutual client, Distinctia was awarded the privilege of designing an entirely new website for the Government Agency Outboard Motor Sales division of Bombardier Motor Corporation of America.

This division provides government agencies with the ability to purchase Evinrude and Johnson outboards and genuine outboard motor parts & accessories direct from the manufacturer. The objective was to replace the original website which was not only outdated but not fully functional, with a new site in addition to establishing a successful online presence among the major search engines and directories.

Solution

After conducting an extensive analysis that included an in-depth keyword analysis using the Wordtracker database, a thorough competition analysis and usability & navigation analyses, a design was finalized and development was underway.

All ethical search engine optimization techniques were employed and Distinctia provided search engine copywriting services on pages where needed.

Upon completion and final sign-off, the site was submitted to the major search engines and directories and gained acceptance into ODP on the first request.

From barely having a search engine presence with a few pages indexed on a total of 4 search engines, the new website was now visible on 15 search engines including Google, MSN and Yahoo.

The site has gained a substantial increase in traffic within three months of launching the new site and has jumped from having a mere 5 top 20 rankings to 64 Top 20 rankings, with 43 in the Top 10.