A registered Wisconsin Historical site with a fascinating past, Jimmy Wade's Heaven City Restaurant is noted among the best fine dining restaurants in Milwaukee and has been voted "the" most romantic restaurant. Heaven City offers exquisite gourmet cuisine, first-class service and unparalleled old-world charm, making it the perfect venue for weddings and private parties. Besides being known for their Tapas Tuesday nights and themed events, Heaven City has also built a reputation as a top-rated professional caterer, offering a full range of culinary delights and services.

Need

Capturing the true essence of Heaven City was a priority for the new owners as well as providing a means to stay in touch with patrons. Heaven City also wanted to build their catering business and capture prospects looking for catering services across Wisconsin and northern Illinois.

Solution

Distinctia's professional website design team captured the nature of Heaven City Restaurant, a gourmet restaurant with a unique blend of gangster-era intrigue, old world charm and sophistication.

The web development encompassed best practices including ease of navigation, a carefully planned linking structure and quality, informative content. An opt-in email registration was added to the website for patrons to stay abreast of upcoming events and specials and later came the addition of Heaven City's Birthday/Anniversary Club to honor patrons on their special days.

Following Distinctia's best practices for organic website marketing, a thorough analysis was done as part of Heaven City's catering promotion efforts. Local marketing was also done to ensure Heaven City's visibility across the major local listings and aggregators.

Planning for success, Distinctia's team of application programmers designed and developed a fully automated catering system to provide quick feedback on catering inquiries and provide ease of management for Heaven City event planners.

Results

Within four months Heaven City was booked solid with catering events for the entire summer including multiple catering events on select days. Catering continues to be a successful part of Heaven City's business both with in-house venues and offsite catering services - particularly Jimmy Wade's famous barbeque catering.

Traffic continues to increase across all major search engines, Heaven City's opt-in list continues to grow and patrons continue to provide positive feedback on email communications and events, which serves as valuable guide to Heaven City management in planning future events.

With ongoing optimization and website updates, Heaven City maintains strong web visibility through Distinctia's organic website promotion services.