We'll be tracking the progress of this start-up site to provide you with a current example of the high search engine positioning and success that can be achieved by developing a site that is both crawler and user friendly: the foundation of Distinctia's online integrated marketing solution.

Need

To create a valuable resource for those following a low carb diet, in addition to establishing branding.

The first step in achieving this goal was to conduct a thorough analysis of the target audience, including a detailed examination of keyword phrases using the Wordtracker database.

Once a targeted keyword phrase was compiled, the design process began. Creating a site that had a friendly, up beat look-and-feel was a requirement. In addition, navigation ease and simplicity was a must since there would most likely be a wide array of users.

Since the recipe section is the primary focus area of the site -the one that users will be most interested in - it was important to keep that area easily accessible.

Distinctia's team of professional website designers went to work, brainstorming design ideas that resulted in a bright, energetic and enthusiastic look-and-feel.