Serving the needs of local and national customers alike, Lynch Truck Center specializes in commercial/fleet trucks as well as tow trucks, wreckers and carriers. With a full service center and expansive parts department, Lynch Truck Center lives up to its reputation as being a "one stop shop" for all commercial/fleet and tow truck vehicle needs.

Need

When Lynch Truck Center first came to us it had been many years since their site had been updated, resulting in poor search engine ranking and placement.

Solution

Looking for a fresh start, Distinctia redesigned and developed a new web site for Lynch Truck Center, encompassing the most effective search engine marketing strategies that would yield a strong ROI for our client. This included designing and developing a custom online catalog with optimal usability and functionality.

Results

Within three months of launching their new web site, Lynch Truck Center experienced a substantial improvement in search engine ranking and placement with notable conversion to sales. They also received countless phone calls from customers and business associates alike with postive feedback, noting the ease of browsing their inventory catalog. Complete with detailed specifications, additional literature and multiple views of the interior and exterior of their tow trucks, carriers and commercial fleet vehicles, Lynch Truck Center's online catalog offers customers full details on units of interest which has been particularly helpful for national customers.

Today, the ongoing challenge for Distinctia is to maintain or improve web site search engine rankings for a site that is already performing well. Implementing a program of ongoing analysis, web site updates and improvements, and continual monitoring, Distinctia's team of professionals continues to maintain a strong online presence for Lynch Truck Center with high search engine ranking and placement including top 10 rankings for keyword phrases with over 10 million competing sites.