SEARCH & USER-ORIENTED ANALYSIS REPORT

Is your website failing to deliver the results you’re looking for?

Do your competitors have better rankings than you do?

Don't wait another day! Every search performed by prospective customers that lead to your competitors' websites equates to lost revenue.

High organic search rankings are the most affordable search engine rankings that exist since they’re absolutely free. Why not leverage that to it's full potential?

Our professional Search & User-Oriented Analysis will provide you with the information you need to achieve improved search engine placement. We'll delve into your site from both a user and crawler perspective, assessing website content, navigation, usability and more. This report is the foundation on which a successful online integrated marketing solution can be built.

Cost: The initial consultation, analysis and customized report costs $995 for static sites under 20 pages, $1975 for sites between 21 and 40 pages and $2975 for 50-70 page sites.

Timeframe: This professional website analysis report is typically delivered via email within 10-12 business days. However, due to the increased demand of this report, at times it may take longer.

Details: Based on the contents of our analysis report, you can choose to perform the necessary changes in-house, outsource to a third party website optimization firm or contract Distinctia to perform the services for you.

Our Search & User-Oriented Analysis consists of a comprehensive, detailed review of your website and contains the following information, clearly outlined in layman’s terms:

1. Search Engine Optimization (SEO) Compatibility Review

We’ll examine each and every page in your website looking for:

• trouble spots that exist and may be obstructing high search engine positioning,
• search engine friendliness,
• quality of the content,
• your current linking strategy,
• current optimization,
• current copywriting.

We’ll clearly detail the results of our review and will provide suggestions for changes that should be made to your website and/or design. Improved search engine placement can be achieved with a quality website that satisfies both users and crawlers.

2. Keyword Relevancy Report

Optimize for the wrong keywords and all your efforts will be in vain!

The overall goal of search engine optimization is to achieve optimal search engine placement for targeted keyword phrases. If your site isn't listed within the first two pages of the organic search results, it may as well not be there at all.

It's for this reason that the keyword relevancy section of our report is such a critical piece. Among other factors, the success of your website depends on optimizing for relevant keywords phrases that your customers search on. (Organic rankings are affordable search engine rankings that businesses shouldn't miss out on regardless of the business size.)

In the Keyword Relevancy Report we will...

• Identify how your website is currently ranking for relevant keywords,
• Analyze your list of keyword phrases to answer such questions as:
  • Are visitors really searching for these phrases?
  • Are the phrases too general?
  • Is there an extraordinary amount of competition for the phrases?
• Provide ideas for possible keyword phrases as determined by the WordTracker database of keywords people use to search,
• List a selection of pages that would benefit the most from optimization and perhaps new copy.

3. Usability Analysis

This portion of our report focuses on your website’s overall user experience, the essence of website usability. A true website performance analysis will examine the site from a user perspective just as closely as from a search engine perspective.

We’ll conduct usability, user interface & navigation testing and will closely examine your website, focusing on such questions as:

• Is the design user-friendly?
• Is the website easy to navigate?
• Are there distractions that interfere with content flow?
• Can the user easily determine where they are in the site, how to get to the next page of interest and know how to get back to where they came from?

4. Persuasion Architecture Analysis

Here we focus solely on how persuasive the copy is on your website.

• Is there a call to action?
• Is the content credible and authentic?
• Are the unique selling points (USP) clearly stated?
• Does your copy move customers to the checkout or make them run away?

5. Website Visibility Analysis

In order to achieve improved search engine placement it’s important to first have a clear understanding of your website's current positioning. This portion of our report includes a website visibility analysis that details your site’s current search engine visibility. We'll clearly outline how many pages of your website are indexed and how well it ranks among the major search engines.

6. Log File Analysis

Log files hold a wealth of information that shouldn't be overlooked. Send us your last two log files and we'll conduct additional analysis of your website's overall performance based on them, identifying such things as:

• where your visitors are coming from,
• which pages of your website they’re visiting the most,
• trouble spots, perhaps due to HTML or other coding errors,
• the phrases most often used in SE queries,
• % of retained traffic.

Log files also hold great opportunity for finding additional phrases for optimization that should be analyzed for keyword relevancy. Achieving improved search engine placement for keywords of little importance is futile. We'll compare the phrases that searches are using to find your site, as found in the log files, and check that list against the phrases your site is optimized for.

7. Competitive Analysis

In this portion of our report,we’ll look at where your top three competitors’ sites rank compared to your own site for the provided list of keyword phrases.

8. Site Planning

Based on all the results of the analyses conducted, we will outline a game plan for your website. We’ll provide you with a high-level site map that includes the following information:

• what changes should be made to your site overall,
• what pages within your site need to be redone,
• a high-level outline of the main and sub navigation,
• a high-level outline of the way the main and sub content should be organized,
• outline the basic link strategy that’s needed,
• define any other elements that are needed in order for your site to achieve improved search engine placement and ultimately increased website traffic,
• provide the cost to have Distinctia implement the recommended changes.

Our Search & User-Oriented Website Analysis Report also includes examples of necessary changes for search engine- and user-friendly Title tags, Meta description tags, and Meta keyword tags.

At Distinctia we're much more than a website optimization firm. We're your partner for online success. Please call us at 262-758-2117 or complete the Service Request Form to schedule a consultation.