We often hear about the importance of "location, location, location" in the real estate world. Well, in the SEO world it's "content, content, content!"

When visitors search for a particular keyword phrase they expect the landing page (the page they get to when they click on the search results link) to contain relevant information to that keyword phrase. But visitors aren't the only ones to visit your page - the search engine crawlers do too. Therefore, aside from providing relevant information to visitors, the copy on your web page plays a significant role in achieving high rankings and delivering qualified traffic to your website!

What is SEO Copywriting?

SEO copywriting, also called search engine copywriting, is the technique of writing keyword rich content that reads well for the surfer while targeting specific search terms for the purpose of achieving high rank on them within the search engines. In addition to optimizing viewable text, SEO copywriting includes optimizing other elements of a web page including Title tags, Description and Keyword tags, headings and alt text.

Genuine search engine copywriting, not spam!

There is a distinct line between genuine SEO Copywriting and spam. Stuffing keyword phrases into every possible element on a web page in addition to overuse of the phrase within the visible copy is spam, plain and simple. The search engines catch on to this and in the long run it will have very adverse affects on your SEO campaign.

Search engine copywriting done right!
SEO copywriting is an important element in a successful search engine optimization campaign. After completing the research to identify keyword phrases, the next step is to write search-engine-friendly copy. This service is included in our Search Engine Optimization service, where our search engine copywriting professionals will optimize your website for the identified keyword phrases.

Do you want to try optimizing your website copy on your own? Following the information outlined in our Search & User-Oriented Analysis Report, you'll have the identified keyword phrases (along with much more information!) to optimize for within your website copy along with examples of how to optimize the other elements on your page as well. If you are set on doing your own SEO, a must-read is The Nitty-Gritty of Writing for the Search Engines by Jill Whalen.

Learn Search Engine Copywriting! If you're interested in learning how to write your own optimized web copy we suggest purchasing The Nitty-Gritty of Writing for the Search Engines by Jill Whalen. This manual is a terrific guide that will get you off to a great start. It's easy to read and will make sense to you whether you're a novice or a veteran on search engine optimization.

 

For more information on our SEO copywriting & copyediting services, please contact us at info@distinctia.com or call 262-758-2117.