PRELIMINARY WEBSITE ANALYSIS REPORT

Our Preliminary Website Analysis Report consists of five sections,clearly outlined in layman’s terms:

1. Keyword Analysis

Millions of people search the Net each day for products and services. It's vital to the success of your website that you know what phrases your potential customers are searching on to find the products and services that you offer. A thorough keyword analysis is a critical step in meeting your overall goal of developing a successful website that achieves high search engine positioning and brings targeted website traffic.

In the Keyword Analysis section of our report we…

• Analyze your targeted list of keyword phrases to answer such questions as:
  • Are visitors really searching for these phrases?
  • Are the phrases too general?
  • Is there an extraordinary amount of competition for the phrases?
    
• Identify competing websites' content & keywords, and establish your competition's list of phrases.
• Conduct a thorough analysis of both lists of phrases utilizing the WordTracker database of keywords people use to search.
• Provide ideas for possible additional keyword phrases as determined by the WordTracker database of keywords people use to search.

2. Competitive Analysis:

You need to know your competition if you’re going to beat them! In this portion of our Report we’ll...

• Conduct a thorough analysis of the top 3 competing websites,
• Analyze their content and keywords on the basis of your targeted keyword list,
• Establish a list of your competition's phrases to compare against your own phrases,
• Provide ideas for additional quality content.
  
  

3. Design, Usability & Navigation Analysis

This portion of our report focuses on providing a positive overall user experience to visitors. We'll provide detailed information on such topics as:

• The need for credible and authentic content,
• Content organization and flow,
• Identify usability & navigation issues to avoid that could obstruct your goal of achieving high search engine positioning,
• HTML code validation & optimization,
• User-oriented graphic design, page layout and navigation,
• User-oriented copywriting,
• The importance of underlining a USP - unique selling proposition - what makes your product or service feature unique.

4. Search Engine Optimization

We’ll provide suggestions on complete user-friendly and search engine friendly website development, including:

• Search engine friendly graphic design, page layout and navigation,
• HTML code validation & optimization
• Meta and other tags optimization,
• Search engine friendly copywriting,
• Optimal linking strategy.

5. Site Planning

Based on all the results of the analyses conducted, we will outline a game plan for your website development. We’ll provide you with a detailed site map that includes the following information:

• Ideas for your website's content on the basis of your material,
• Competing sites' content and the most popular phrases,
• The number of pages and content distribution planning,
• An outline of the main and sub navigation,
• An outline of the way the main and sub content should be organized,
• An outline of the basic link strategy that’s needed,
• Define any other elements that are needed in order for your site to achieve high search engine positioning and targeted web site traffic,
• Provide the cost to have Distinctia develop your website.
  

Our firm strictly employs ethical website optimization strategies and we would be happy to provide you with additional information on our professional website analysis report or any of our online integrated markeing solutions. Please call us at 262-758-2117 or complete the Service Request Form to schedule a consultation.