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Distinctia LLC
P.O. Box 307
Muskego Wisconsin 53150
Phone Icon 262-758-2117

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Preliminary Analysis Report

  
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Search & User-Oriented Analysis

 
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PRELIMINARY WEBSITE ANALYSIS REPORT

  

Isn't it time you put your business on the web?

Having a website has become as basic of a necessity as a phone number listing on a business card. It's the world we live in. With the total global Internet audience having surpassed 1 billion visitors as of December 2008 (data from comScore World Metrix), there isn't any greater avenue to access such an amount of potential customers than the Internet.

Whether you're targeting local customers or a broader audience, consumers go to the Web to search for the products and services they need. But it's important to note that simply building a nice looking website will not guarantee that searches will find your site let alone that your website will achieve online success.

If your goal is to leverage your website as a means of gaining new business leads or increasing sales, then the search engines cannot be ignored.

Where do people go to find information? The search engines. Websites that are built without the search engines in mind are generally lost in cyberspace and rarely appear in search results. Therefore, where your site appears in the search results is extremely important and is directly correlated with how well your site is designed and developed.

Studies show time and time again that people trust organic search results over the paid ads that flock the organic listings. Searchers looking for a particular product or service typically don't look past the first two search engine result pages (top 10 on the first page and 11-20 on the second) and it's for this reason that the key to achieving a successful Internet presence with top search engine ranking and placement is to satisfy both the users and the search engines. Such an integral approach is the foundation of Distinctia's approach to web development.

A natural organic seo company, Distinctia has built a reputation for providing affordable website development, promotion and marketing services that achieve results.

True SEO, the acronym for Search Engine Optimization, encompasses by far more than simply editing meta tags. Top search engine ranking and placement can be successfully achieved when combining eye-catching design and proper development techniques, along with ethical and relevant optimization practices. Taking such an integral approach results in websites that encompass both the users and the search engines and achieve long-term results.

Our first step, before beginning any new website project is to conduct a thorough analysis addressing such questions as:

  • What keyword phrases will be prospective customers use to find your website?
  • What action do you want users to take?
  • What edge do you have over your competition?

 
 

Preliminary Website Analysis Report details

Our Preliminary Website Analysis Report consists of five sections, clearly outlined in layman's terms:

1. Keyword Analysis

It's vital to the success of your website that you know what phrases your potential customers are searching on to find the products and services that you offer. A thorough keyword analysis is a critical step in meeting your overall goal of developing a successful website that achieves top search engine ranking and placement and brings targeted website traffic.

In the Keyword Analysis section of our report we'll analyze your targeted list of keyword phrases to answer such questions as:

  • Are visitors really searching for these phrases?
  • Are the phrases too general?
  • Is there an extraordinary amount of competition for the phrases?

We'll also look at your competition's content & keywords and establish a list of your competition's phrases.

Finally, we'll conduct a thorough analysis of both lists of phrases and provide ideas for alternative and/or additional keyword phrases.

2. Competitive Analysis:

You need to know your competition if you're going to beat them! In this portion of our Report we'll examine your top 3 competing websites. In addition to analyzing their content and keywords on the basis of your targeted keyword list, we'll establish a general list of your competition's phrases and provide ideas for additional quality content.

In addition, with the increasing influence of Local Search, we'll identify and examine your potential local competition. We'll examine competitors targeting local-specific keyword phrases on organic SERPS and those targeting Local Search /Maps. A list of niche local terms will be identified and listings will be reviewed as well as citations and web references.

3. Design, Usability & Navigation Analysis

This portion of our report focuses on providing a positive overall user experience to visitors. A site that achieves top search engine ranking and placement but falls short when it comes to usability won't achieve success.

We'll provide detailed information on such topics as:

  • The need for credible and authentic content,
  • Content organization and flow,
  • Identify usability & navigation issues to avoid that could obstruct your goal of achieving high search engine positioning,
  • HTML code validation & optimization,
  • User-oriented graphic design, page layout and navigation,
  • User-oriented copywriting,
  • The importance of underlining a USP - unique selling proposition - what makes your product or service feature unique.

Why is usability important? The search engines and users go hand in hand. If your site has top search engine ranking and placement yet users can't easily find what they're looking for, you just handed your competition a potential customer. Top search engine ranking without providing a quality user experience is futile; at the same time a great site that's built without the search engines in mind is positively useless. Undoubtedly, search engines and users go hand in hand.

4. Search Engine Optimization

We'll provide suggestions on complete user-friendly and search engine friendly website development, including:

  • Search engine friendly graphic design, page layout and navigation,
  • HTML code validation & optimization
  • Meta and other tags optimization,
  • Search engine friendly copywriting,
  • Optimal linking strategy.

5. Site Planning

Based on all the results of the analyses conducted, we will outline a game plan for your website development. We'll provide you with a detailed site map that includes the following information:

  • Ideas for your website's content on the basis of your material,
  • The number of pages and content distribution planning,
  • An outline of the main and sub navigation,
  • An outline of the way the main and sub content should be organized,
  • An outline of the basic link strategy that's needed,
  • Define any other elements that are needed in order for your site to achieve high search engine positioning and targeted web site traffic,
  • Local listing suggestions,
  • The cost to have Distinctia develop your website.

The Preliminary Website Analysis report is typically delivered via email within 10-12 business days.
 

As a Wisconsin natural organic seo company, Distinctia LLC specializes in helping businesses achieve a successful online presence. Contact us at 262-758-2117 to set up a free no-obligation phone consultation and learn how we can do the same for you!

 
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A Wisconsin search engine marketing company.

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